YouTube has over 2 billion monthly active users and is the second-largest search engine after Google. More people and companies are using YouTube to share their ideas, their brands and products, and their passion or vlogs. With fierce competition, how do you make your videos stand out from the crowd?
If you have a YouTube channel or are thinking of creating one and would like to learn how to optimize your channel and have your videos rank, this workshop is for you.
In this live session you will learn:
- How to set up your YouTube channel
- How to optimize your channel
- Basics of YouTube SEO
- YouTube analytics
- How to use YouTube analytics
- How to improve video performance
Fabiola has an honors degree in communications from the University of Ottawa. She has a decade of professional experience in digital communication. Including work at the International Development and Research Centre, her current leadership position at the Canadian Food Inspection Agency. Outside of her day job, she serves as director of communications for a local mental health awareness organization and provides her expertise to private entities through her company Sussex New Media.
Rafael is a Brazilian journalist and digital marketing professional living in Ottawa since 2018. In his home country, he worked for several years as a content creator and digital strategist for TV shows such as "Big Brother" and "The Voice", as well as soap operas and series like "Young Hearts" and "Now Generation", both nominated for the International Digital Emmy Awards. Rafael is also a very active member of the theatre scene in Ottawa, having worked backstage or as a marketing professional for over 15 productions so far. His latest position was as a Projections Designer for the local remount of the jukebox musical "Rock of Ages" at Centrepointe Theatre last March.